About Us
EquipmentEdge Magazine is your go-to source for equipment insights, listings, and auction highlights. With a strong niche in sawmill and forestry equipment, we deliver valuable and practical information to over 6,000 customers twice a month. Our print publication features sawmill, forestry and heavy equipment listings, auctions, and articles focused on industry efficiency and innovation. Whether you're in the market to buy, sell, or stay informed, EquipmentEdge helps you stay ahead in the equipment world.
Our Magazine Covers:
For Sale Equipment Listings
Equipment Market Reports
Bright Star Bid Book
Bright Star Auction Results
Sawmill Industry DisplayAds
Sawmill Efficiency Articles
Industry News
Business Articles
Our Guarantee
We believe in the value our magazine provides. If your advertisement doesn’t generate results, we offer a credit to repeat your ad at no additional charge. Your success is our priority, and we stand by our commitment to ensure your satisfaction.
How It Started
EquipmentEdge Magazine was created from the collaboration of two respected industry leaders – Showcase Equipment and Bright Star Auctions.
Showcase Equipment, a cornerstone in the sawmill equipment sector for with over 40 years’ experience, is known for its outstanding service, quality equipment, and customer support. In 2024, Showcase expanded its reach by acquiring Sawmill Exchange, further strengthening its presence in the industry.
Bright Star Auctions was founded in 2017 by Loren Beachy and Eugene Hochstetler and quickly grew into a national force in heavy equipment auctions. Built on a foundation of integrity and exceptional service, Bright Star has been a trusted resource for buyers and sellers across the U.S. Bright Star created the Bid Book, a phone bidding catalog that was sent out to people who avoid the use of the internet.
By combining the strengths of these two companies, EquipmentEdge was born to serve as a comprehensive resource for the equipment community. Our goal is to enrich the industry by connecting buyers and sellers and providing the insights necessary to drive success.
Gaylord Yoder, Sales Representative
With over 40 years in the sawmill industry, Gaylord brings unmatched knowledge of sawmill equipment to his role. He's ready to assist with your advertising needs and ensure your listings get the attention they deserve.
Wayne Nisley, Editor
As editor, Wayne oversees the layout and produces much of the content for EquipmentEdge. With four years of experience in equipment marketing, he previously served as the marketing director for Bright Star Auctions, bringing valuable industry expertise to every issue.